We all have belongings we hold onto for way too long; Things that are way passed their prime but technically still function, so why bother replacing them?
In high school, it was a pair of shoes for me. Even though my laces were torn and the soles were filled with holes, I’d still put them on day after day. Eventually, I was forced to get a new pair and as soon I put them on, I couldn’t figure out why it took me so long to make the switch.
For many of us in the marketing world, our websites are like that pair of shoes. Even though our websites are dated or could be performing better, we’re attached to them.
We don’t want to invest in a website redesign — but face it, you probably need it.
A website redesign is no small task or investment, but it’s one that pays dividends in the long run.
Many of your prospect’s first impression of your company will be based on what they see on your website. If you’re on the fence about investing in a website redesign, we’ve compiled a list of eight reasons it’s time to pull the trigger on a website redesign.